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Creative Director/Art Director for Shellback Rum.
I handled all branding and design for Shellback Rum for two different visual campaigns.
Art Direction and other responsibilities included:
– Advertising incl. billboards, digital billboards, cab toppers, bus (and bus stop) wraps, print ads, OOH
– Marketing and strategy
– In store POP, POS, displays etc
– Promotional photography
– Cocktail guides, coasters
– Oracle America’s Cup cross promotional advertising, in store displays, design of sailing simulator
– Cross promotional shoe design/interactive (w/ Creative Recreation footwear)
– Promotional packaging, truck wraps
– Day to day social media engagement and design
– Exclusive Drink recipes
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